Before Covid I tried to attend as many meetings community leaders and towns had about bringing broadband to their communities. This is what you are supposed to in order to let the leaders know you, or in my case, my clients are there, right? Sometimes I would attend to provide my input as part of giving back to a community.
I have found some similarities in these meetings and workshops. Let’s go over them. If you are a community leader don’t let yourself fall into some of these.
The High-Level view
The high-level view starts out with noble intentions. The leaders want to get broadband to underserved areas. They have not bothered to dig deeper into seeing what is actually in the areas they want to cover. These folks may have called the ISP they have or someone their family has. they don’t actually know which providers service what areas. In their defense it’s not their job to. What they do with these meetings determines if progress is made or not. I have been in meetings where there have been four providers that service the area in question. The leaders say they must do more studies to see who is in the area. You literally have four sitting at your table who can tell you what they service. Take their information, take their maps and progress.
Bedazzled by the incumbent
Typically this person has XYZ Internet at their home and they love it. They love it so much they want it everywhere. This is great, but there are reasons that XYZ Internet is not everywhere. Otherwise, you would not be doing these meetings. Some of this is due to lack of money. Either XYZ Internet does not have enough or the return just is not there. This leader is one of the most hampering of all. I have been in many meetings where the small local company is putting their own money into investing in the community and this type of leader overlooks the small company. They even go as far to suggest the local company help XYZ become bigger in their own service area.
These leaders often invite their beau to these meetings to give their take on broadband in the area. Sometimes these companies are honest and straightforward. Sometimes they paint the picture they are the only ones who can solve the broadband issue.
The “let’s do a study” crowd
Studies are nice. They give you nice graphs, charts, and tons of fluff information about an area. It makes for good reading for those who like to learn about facts. These folks are probably the ones who know the stats of many sports figures, who lived in the prominent houses in the lcoal towns and other facts. They are willing to spend twenty thousand dollars on a piece of paper to get this information. In many instances, sitting down with the right group of people could tell you 90% of the information you need.
Let’s face it, not everyone knows everything about the topic they are trying to address. Being able to provide gigabit to every home is a nice goal, but is hard to achieve. Not everyone needs or wants gigabit. In my county and the surrounding area, there are towns of only three or four houses. Unless lots of government money is involved fiber will not be coming to them anytime soon.
These are usually the most frustrating for the existing ISP. Terms like focus groups and thirty thousand foot view are thrown around. They are usually applying for some grants or RPF. They already have their goal and possibly the outcome in mind. They are not there to solve issues but to get the “bigger picture”. They may only know broadband from buzzwords. 5G and internet of everything are thrown around alot.
What folks do you see at these meetings? Let me know as we are working on a funny video.j2networks family of sites