Web-Page Content Tips for Internet Service Providers (ISPs)
I see many Internet Service Providers (ISPs) neglecting their websites. Old websites can mean lost sales for you. For many potential customers, your online presence might be their first interaction with you. Here are my top 16 tips for things to include when re-vamping your website.
- Clear and Informative Homepage:
- Concise Messaging: Use a clear and concise headline to communicate what your ISP offers, such as high-speed internet, packages, or unique selling points.
- Visuals: Incorporate high-quality images or graphics showcasing your services, infrastructure, or satisfied customers.
- Prominent CTAs: Include prominent call-to-action (CTA) buttons for actions like “Check Availability” or “Sign Up Now.”
- Easy Navigation:
- Intuitive Menu: Create a well-organized, easy-to-navigate menu structure that includes sections for services, pricing, support, and company information.
- Dropdown Menus: Use dropdown menus for subcategories, making it simple for visitors to find the information they need.
- Service Details:
- Service Plans: Display detailed information about different service plans, including speed, pricing, and any bundled features.
- Coverage Maps: Provide interactive coverage maps to show where your services are available and offer an address lookup tool for potential customers.
- Speed Test Tool:
- Include an online speed test tool that allows visitors to check their current internet speed. This can showcase the need for an upgrade and promote your services. This is helpful but can also be a double-edged sword. Weigh your options. I have a blog post about the Problems with speedtests.
- Customer Testimonials:
- Share customer reviews and testimonials to build trust and show that your services are reliable and high-quality.
- Support and Help Center:
- Create a robust support section with FAQs, troubleshooting guides, and contact information for customer support.
- Online Account Management:
- If applicable, provide a portal for existing customers to manage their accounts, pay bills, and check usage.
- Pricing and Promotions:
- Clearly list pricing information and any ongoing promotions or discounts for new customers.
- Use pricing tables to compare different plans and highlight the value of each.
- Interactive Tools:
- Availability Check: Include a tool that allows visitors to check if your services are available in their area by entering their address or ZIP code.
- Data Usage Calculator: For capped or metered plans, offer a data usage calculator so potential customers can estimate their needs.
- Security and Privacy:
- Highlight your commitment to data security and customer privacy, reassuring visitors that their personal information is safe.
- Mobile Optimization:
- Ensure your website is fully responsive and mobile-friendly, as many visitors will access your site from smartphones and tablets.
- Loading Speed:
- Optimize your website’s loading speed to provide a smooth user experience. Slow-loading sites can deter potential customers.
- Blog and Resources:
- Maintain a blog or resources section to share industry insights, news, and tips. This can help establish your authority in the field. It also keeps your site relevant and helps with Search Engine Optimization (SEO).
- Social Media Integration:
- Include social media links and sharing options to encourage visitors to follow you on platforms like Facebook, Twitter, and LinkedIn. Not everyone uses web-sites to get information.
- Contact Information:
- Clearly display your contact information, including a physical address, phone number, and email address, on the website’s footer or dedicated contact page. I see too many ISPs not use their state. You may think your town has a unique name, but try googling it without the state.
- SSL Certificate:
- Secure your website with an SSL certificate to protect customer data and improve search engine ranking.